The background to the video is that Bobby Mair appeared in an episode of Katie Hopkins Vs. The World, specifically so that he could take the appearance fee and give it to everyone supertroll Hopkins purports to hate. Which is everyone, basically, from obese people to old people, to transgender people, to people called Tyler.

The video was a smash hit, attracting more than 100,000 views in its first day on the Lad Bible. Bobby explains: “I wanted to humanise all the people she makes a living insulting. When I found out that 40% of transgendered people say they’ve attempted suicide and then Katie Hopkins said Caitlyn Jenner isn’t brave I just really wanted to stick it to her. I felt like YouTube’s Robin Hood, I took money from Katie Hopkins and just gave it to everyone she hates.”